Paying Attention to Your Most Valued Customers
While the goal of any company should be to make all of their customers feel valued, it’s especially important to make sure you’re rewarding your most loyal customers. Those being, the ones who frequently use your products and services the most.
These are the customers who are making the greatest impact on your profits. So, if you want to ensure that they continue to do so, showing them they are appreciated is vital.
Why appreciation is important
All customers want to feel valued. However, the ones who spend a lot of their hard earned cash on your products and services actually need to feel like their loyalty matters. They expect a much higher level of appreciation than new customers and if they don’t get it they’re more than happy to take their business elsewhere.
When you make your most valuable customers feel appreciated, not only will they continue to stick with you, but they’ll also recommend you to others.
Word of mouth is a powerful marketing tool and it saves you a lot of time and effort when it comes to marketing your services. Your customers become your marketers, making them even more valuable to you.
How to make them feel valued
So you know why it’s important, but the question is how can you make your valuable customers feel appreciated?
Setting up a tiered loyalty program is one idea. All new customers could start on the bottom tier, while your most valued and loyal customers can be included in top tiers. You could even add VIP levels which are accessible via invitation only.
Inviting your most loyal customers to the VIP level will really make them feel special. However, you will need to make sure that the rewards provided at this level are worthwhile.
Similarly, sending discounts to them via email is also a great way to reward loyalty. Be sure to add in your communication that you see and appreciate them as a loyal customer. That way, they know exactly why they’re receiving the special treatment and it will encourage them to continue to do business with you.
Of course, in order to reward your loyal customers, you need to know who they are. Be sure to collect data for your online sales to see which customers regularly purchase from you. Overall, if you take the time to get to know your loyal customers, it will really pay off in the long-term.